There is a huge consensus that the biggest innovation and technological disruption related to the financial industry is happening in DeFi. Everything seems to indicate that it is the future of Finance.
"DeFi is reclaiming the power from the central authorities and returning it to the people"
However, only 2-3% of crypto users truly utilize decentralized technology. And why? Our thesis is that users are not using truly decentralized technology because:
❌They can't use fiat
❌Highly fragmented ecosystem
❌Users are not familiar with non-custodial wallets
We know it makes no sense to compete for users in DeFi, as there is a lot of competition for only 2-3% of the market. We need to fight to conquer the other 98%.
Whoever can make DeFi simple will be able to capture a large part of the market. So, what are we doing? We are developing a new concept of Web3 Banking.
And how does it work?
In summary: DEX + fiat on/off-ramp + self-custody + Web2 onboarding to DeFi + Daisen Card + CEX UX.